Case Study
Revamping Website and Implementing PPC Campaigns for Ceramic Pro Tinting
PPC ADS Campaign
Web Revamp & Automation
SEO & Social Media Content
Details about the client and the requirement
Google Ads Budget
The Ceramic Pro Tinting provided us with a budget of $4000 dollars for Google Ads Campaign primarly focused on Phone calls and Website Form Fill ups
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Social Media Content Budget
We hired Micro influcencers to create video content for the Ceramic Pro Tinting company and with their products.
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Branding & Site Redesign
We provided with a budget of $500 for the Site Revamp + SEO
Our Process
A Closer Examine of Our Steps
- Discovery
The company had a website that was outdated, lacked functionality, and did not effectively showcase the company’s offerings. The company was also not actively pursuing any paid advertising campaigns, relying solely on organic traffic to drive website visitors.
- Design
A complete overhaul of the website was carried out, including a redesign of the layout, graphics, and content. The new website was designed to be mobile-friendly and easy to navigate. The new design also emphasised the company’s products and services, making it easier for visitors to find the information they needed.
- PPC Campaign
Google Ads were used to launch targeted PPC campaigns aimed at driving more traffic to the website. The campaigns were designed to reach potential customers who were searching for products and services related to the Tinting business.
- Results
Average Lead Cost: $51.67
Conversions: 58
Spent: $3000
Average spent by Customer: $151
Returning Customer: %26
Conversions: 58
Spent: $3000
Average spent by Customer: $151
Returning Customer: %26
Introduction:
ceramicprotinting.com is a leading provider of products and services in the Tinting industry.
The company had a website that was outdated, lacked functionality, and did not effectively showcase the company's offerings.
The company was also not actively pursuing any paid advertising campaigns, relying solely on organic traffic to drive website visitors.
Challenge:
The main challenge was to revamp the website to make it more user-friendly and visually appealing, while effectively highlighting the company's products and services.
The company also wanted to implement a paid advertising campaign to drive more targeted traffic to the website.
Solution:
To tackle these challenges, the following steps were taken:
Website Redesign: A complete overhaul of the website was carried out, including a redesign of the layout, graphics, and content.
The new website was designed to be mobile-friendly and easy to navigate.
The new design also emphasised the company's products and services, making it easier for visitors to find the information they needed.
PPC Campaigns: Google Ads were used to launch targeted PPC campaigns aimed at driving more traffic to the website.
The campaigns were designed to reach potential customers who were searching for products and services related to the Tinting industry.
Keyword Research: Keyword research was conducted to identify the keywords and phrases that potential customers were using to find products and services related to the Tinting industry.
These keywords were then used to optimise the website and the PPC campaigns.
Landing Pages: Custom landing pages were created for each of the PPC campaigns.
These landing pages were designed to provide visitors with the information they needed and encourage them to take action, such as making a purchase or filling out a contact form.
Results:
The results of the website redesign and PPC campaigns were impressive:
Website Traffic: The number of visitors to the website increased by 40% in the first month after the redesign was launched.
Conversion Rates: The conversion rate (the number of visitors who took a desired action, such as making a purchase) increased by 30%.
ROI: The return on investment (ROI) for the PPC campaigns was positive, with the company seeing a return of $3 for every $1 spent on advertising.