Case Study
Website Revamp for
Accupunture Clinic in Palmbeach
PPC ADS Campaign
Web Revamp & Automation
SEO & Social Media Content
Details about the client and the requirement
Google Ads Budget
The clinic provided us with a budget of $4000 dollars for Google Ads Campaign primarly focused on Phone calls and Website Form Fill ups
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Social Media Content Budget
We hired Micro influcencers to create video content for the clinic and with their products.
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Branding & Site Redesign
We provided with a budget of $500 for the Site Revamp + SEO
Our Process
A Closer Examine of Our Steps
- Discovery
In this step, we actively learn about the needs and goals of the project and thoroughly discuss various solutions and directions to take.
- Design
This stage focuses on a optimised landing page design for user conversion. It contains only what the potential customer needs to know and nothing else.
- PPC Campaign
We primarily use Google campaigns for sending potential customers to the landing page. We also spent $2000 on Facebook Ads but eventually stopped as the returns on google was much better
- Results
Average Lead Cost: $51.67
Conversions: 58
Spent: $3000
Average spent by Customer: $151
Returning Customer: %26
Conversions: 58
Spent: $3000
Average spent by Customer: $151
Returning Customer: %26
Introduction:
Plambeach Acupuncture Clinic is a well-respected provider of acupuncture and holistic health services. Despite its reputation, the clinic's website was outdated and not effectively showcasing the clinic's offerings. The website was not mobile-friendly and lacked a professional, modern design.
Challenge:
The main challenge was to revamp the website to reflect the clinic's professional image and effectively showcase its services. The website needed to be mobile-friendly, visually appealing, and easy to navigate.
Solution:
To tackle these challenges, the following steps were taken:
1) Website Redesign: A complete overhaul of the website was carried out, including a redesign of the layout, graphics, and content. The new website was designed to be mobile-friendly and easy to navigate. The new design emphasized the clinic's services, making it easier for visitors to find the information they needed.
2) Content Optimization: The website's content was optimized to improve search engine rankings and make it more engaging for visitors.
3) Mobile-Friendly Design: The website was designed to be mobile-friendly, ensuring that visitors could access the website and its content from any device.
4) Online Booking System: An online booking system was added to the website, allowing visitors to easily schedule appointments from the comfort of their own homes.
Results:
The results of the website redesign were impressive:
1) Website Traffic: The number of visitors to the website increased by 50% in the first month after the redesign was launched.
2) Conversion Rates: The conversion rate (the number of visitors who took a desired action, such as scheduling an appointment) increased by 40%.
3) Online Appointments: The number of online appointments scheduled increased by 60% in the first three months after the redesign was launched.